Here an aggressive, online classifieds start-up asked us to monitor the free and publically available classifieds websites of their competitors. The following information is gathered on a week-by-week, on-going basis:
The volume of classifieds.
Sorted by various categories.
Sorted by geographical areas.
Using this market monitoring our customer is able to:
Spot & react to market trends quickly.
Predict market player growth rates for medium to long term planning.
Guage the effectiveness of competitors' advertising campaigns.
Determine their competitors' market share & worth accurately for acquisition purposes.
Determine their own market share & worth accurately.